Launching a new product or tier: You’re introducing a new module and need to price it confidently. Pricing IQ pulls competitor offerings with similar functionality, highlights their price bands, and shows where they appear over‑ or under‑valued. You choose a launch price that positions you as strong value without starting too low to ever move up.

Repositioning an existing product: Win rates are slipping and feedback suggests you’re “too expensive.” Pricing IQ reveals that two newer competitors are underpricing heavily but offering fewer features. You adjust packaging, sharpen one entry-level tier, and reframe your main offer around clearly superior value - without slashing prices across the board.

Preparing for a price increase: You suspect you’re undercharging but need proof. Pricing IQ shows that your core package delivers more capability at a lower price than almost every equivalent competitor. You implement a targeted price rise, brief sales with clear comparison data, and maintain win rates while lifting overall margin.

Integrated alert system: Get real-time notifications pushed directly into multiple tools and Tidy CRM, ensuring your teams are always in the loop.